Flexible packaging is all around us — from food and pet treats to personal care and shelf-stable products — yet few understand the technical layers that make it work.
This practical guide walks readers step-by-step through the materials, processes, and performance principles behind modern flexible packaging. Whether you're a packaging engineer, production manager, brand owner, or just entering the industry, this book will help you understand what happens behind the pouch — and why every layer matters.
What you’ll learn:
How resins become functional films through blowing, casting, and orientation
The role of lamination, printing, and converting in structure performance
Key testing methods for barrier, strength, sealing, and visual quality
How packaging choices affect cost, quality, and downstream efficiency
Designed for professionals across product development, operations, and quality, this book makes complex topics accessible without oversimplifying.
Part of the In the Pack series — a professional resource for those who make, buy, sell, or design flexible packaging.
English paperback edition, 409 pages
ISBN 979-8999312709
Packaging is not just about the film — it's a business. And understanding the drivers of cost, profitability, and value creation is essential in today’s market.
This book offers a strategic and financial roadmap for converters, brand owners, buyers, and commercial teams working in flexible packaging. It provides clear frameworks and actionable insights to support better decisions — across production, sourcing, sales, and beyond.
Inside you’ll find:
Clear explanations of packaging math, cost structures, and pricing models
Tools for sourcing strategies, procurement decisions, and supply chain planning
Frameworks for quoting, margin protection, and customer value analysis
Insights to guide selling, buying, and managing key accounts
A practical view of sustainability as part of long-term business strategy — not just a claim
Innovation approaches that help reduce risk and build stronger offerings
Written by an experienced industry professional, this book is part of the In The Pack series by StrategIQ. It brings together technical depth and business insight to support better decisions in flexible packaging.
English paperback edition, 8” x 10”, 551 pages
ISBN 979-8999312723